Designing new product is easily my biggest ongoing project and it lasts all year long. I’ve learned in my 14 years of designing patterns, not to rush the design process and politely say “thank you for the suggestion” when someone asks me to design up a particularly specific theme like a college sports team for example. You can’t force creativity. However, sometimes my creativity needs a “spark” to start the flow.
Well, a few months ago as my team and I were brainstorming new product ideas for 2019, an idea jumped into my head. Let me set the backstory on this first.
I do my best designing for Christmas, as Christmas is fast approaching. Likewise for the rest of any seasonal designing. This results in my new patterns releasing just before the holiday/season is upon us. It makes sense to me that I’m most inspired to create, let’s say, Easter designs at Easter or just before. Not in September when my head is in the pumpkin patch. And, I love to design fast which means from the time I get the idea, I can pick the fabrics, make the model, write the pattern and self-publish the pattern in as little as 2 weeks. We have a printer in house and do all our own printing, so wait on no-one when I get to the printing point. Yahoo!
I give you this backstory because my tendency to design so close to the upcoming holiday or season is often viewed as a bad tendency. By myself and distributors. But . . . . it’s how I like to design . . . . . but it’s not enough time for distributors to market the patterns before the season. UGH!!!!!!!!!!!!!!!!!! So, I’ve always looked at this as my problem to overcome by forcing myself to design Easter in September. And as a result the problem persists because I’m trying to force it.
I quit! I quit should-ing on myself (thanks Tony Robbins). A couple of months ago, I decided to quit telling myself I should do this, or should do that. And instead, embrace it. Figure out a way to make my design-on-the–fly work FOR ME, not against me. So, I came up with the “Mystery Project of the Month”.
There’s opportunity in every situation, if you’re willing to look deep enough and perhaps from a different angle. And so, here is what we have offered to our entire retail and wholesale tribe:
I will have a BRAND NEW pattern EVERY month in 2019!
What will it be? What will it look like . . . . . well, that’s the big mystery.
YOU could receive THE mystery pattern in your mailbox every month of 2019?!
. .. . yep, 12 mysteriously fun, secretly brand new patterns from Patch Abilities in all.
NOTE: these patterns will NOT be available to the general public until . . . . . well, no one knows for sure just yet as that too is a “mystery”. Who knows how long the general pub’s will have to wait?
But, you won’t. Mwah ah ah ah ah!
Quilt shops interested in participating – contact us for details.
Mystery POM 2019 (option A)
Receive BRAND NEW Patch Abilities mystery pattern each month of 2019!
Could be 6×22, 6×12, table runner, 12×14 or a new size. Whatever is BRAND NEW, you will be the FIRST to get it and play with it.
Cost: $13.99 (this includes shipping!)
What you get: One Pattern and buttons (if there happens to be any on that design) each month…charged and shipped out on the 1st of each month via US Mail- first class.
Starts: Jan 1st, 2019! Last shipment will be sent December 1st, 2019.
SO AWESOME! You’ll receive NEWEST designs FIRST!! …Seriously, HOT off the presses NEW!
How do I sign up?
The initial membership fee $6.00 is charged when you sign up and guarantees you a spot into the 2019 Mystery Project of the Month Program.
Thereafter, you will be charged as indicated in each option..usually on the 1st of each month. (Please note, if the 1st is on a Friday, Saturday, or Sunday, you will be charged the following Monday.)
Call us (Mon-Thurs 8am-4pm CST)
Please know that there are limited spots available.
And what has been the response? Phenominal! Folks are excited at the mysteriousness of it all. And as for me, a huge weight has lifted off my shoulders. I can design as my heart and soul desires without guilt or “should-ing” all over myself.
Designing is the easiest part of my business. It’s marketing that challenges me more than anything. Making the decision to quilt “should-ing” on myself has been the tippy top best business decision I’ve made in years! And seriously, I do have Tony Robbins to thank for teaching me not to should on myself. He’s been my personal mentor for the last year and he doesn’t even know it! Ha. Thanks T-Rob!
So, what do you tell yourself you “should” do that you could turn into an opportunity? Try letting go, relax and look at it from a different angle. There could be a secret opportunity just waiting to be discovered.